This study aims to examine the effect of education level, financial literacy, financial planning, and financial attitude on financial behavior. The population in this study were Micro, Small, and Medium Enterprises in Karanglewas. The selection of samples in the study was conducted by proportionate startified random sampling. The samples in this study are 100 MSMEs in Karanglewas. The analysis technique used in this study is multiple regression analysis. The result of this study showed that financial literacy and financial planning have a positive and significant effect on financial behavior. Meanwhile, education level and financial attitude have no effect on financial behavior.