The development of website technology in the current era is very rapid so that it allows someone to create a website easily and quickly. There is a research emphasis on the Google search engine optimization technology used to publish articles to search engines where higher rankings get traffic. This analysis uses WordPress and the YOAST SEO Plugin on the influence of search engines to get an understanding of the features of search engine algorithms that are often used and propose optimization techniques for website development. Proven performance results are getting several article rankings between 1 to 10 on google search pages by monitoring the Search Engine Optimization skills of websites, and providing consistent support for continuous optimization of search engines.