PENGARUH KEPERCAYAAN, KUALITAS LAYANAN, KEAMANAN, DAN KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Situs Jual Beli Online Lazada Di Kota Purwokerto)

INSANI, RACHMA DWI NUR (2022) PENGARUH KEPERCAYAAN, KUALITAS LAYANAN, KEAMANAN, DAN KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Situs Jual Beli Online Lazada Di Kota Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to examine the effect of partially and simultaneously the independent variables of trust, service quality, security, and website quality on the dependent variable of purchasing decisions. The population in this study is the people of Purwokerto City who make purchasing decisions on Lazada. The sample selection in this study was done by purposive sampling. Based on the criteria obtained as many as 120 respondents who became the sample. The data analysis technique used in this research is multiple regression analysis. The results of the analysis show that partially trust, service quality, security, and website quality on purchasing decisions. Meanwhile, simultaneously trust, service quality, security, and website quality have a positive and significant effect on purchasing decisions at Lazada.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Trust, Service Quality, Security, Website Quality, Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 28 Jul 2022 03:08
Last Modified: 28 Jul 2022 03:08
URI: https://repository.ump.ac.id:80/id/eprint/13030

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