This study aims to determine the effect of leverage, profitability, firm size and growth opportunity on firm value. Population in this study are consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange in 2020-2021. The sample selection used purposive sampling technique and obtained 22 companies as samples. Data analysis method used is multiple linear regression analysis using the SPSS application. The results of this study indicate that leverage and profitability have a positive effect on firm value, then firm size has no effect on firm value. Meanwhile, growth opportunity has a negative effect on firm value.