BAHASA PERSUASIF PERSONAL BRANDING UNTUK MENINGKATKAN BRAND IMAGE DI MEDIA SOSIAL INSTAGRAM (Akun @anneavanthieheart dalam Usaha Kulinernya)

CHOIRIDA, (2021) BAHASA PERSUASIF PERSONAL BRANDING UNTUK MENINGKATKAN BRAND IMAGE DI MEDIA SOSIAL INSTAGRAM (Akun @anneavanthieheart dalam Usaha Kulinernya). Masters thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to describe the technique persuasive and the diction persuasive of personal branding to develop brand image in social media instagram (account @anneavanieheart for her culinary business), and the implication of research with learning Indonesian in SMP Class VIII. This type of research is descriptive qualitative. The approach used is a pragmatic approach. The data in this study is a text that contains elements of technique persuasive and diction persuasive of personal branding to develop brand image in social media instagram specifically account @anneavantieheart for her culinary business. The source of data in this study is the account of @anneavantieheart in social media instagram. The data collection technique of this research used reading and note-taking techniques. The data analysis technique includes data reduction, data presentation, and conclusions. The results of this study are ( 1) 13 data from technique persuasive rational, (2) 11 data from technique persuasive identification, (3) 12 data from technique persuasive suggestion, (4) 11 data from technique persuasive confonnity, (5) 8 data from technique persuasive compensation, (6) 3 data from technique persuasive substitution, (7) 3 data from technique persuasive projection. Diction persuasive (1) 4 data fonn diction persuasive denotation, (2) 6 data form diction persuasive connotation, (3) 4 data form diction persuasive abstrack, (4) 3 data fonn diction persuasive popular, (5) 3 data fonn diction persuasive jargon, (6) 4 data form diction persuasive slang, (7) 3 data form diction persuasive foreign word. Based on the relevance of research to learning, this research can be used as student teaching materials.

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