PENGARUH LOKASI, FASILITAS DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Pada Konsumen Quattro Cafe Purwokerto)

TRIYASDANI, DHIKA (2019) PENGARUH LOKASI, FASILITAS DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Pada Konsumen Quattro Cafe Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose oh this research was to determine the Effect of Location, Facilities and Store Atmosphere Toward Consumer Satisfaction with of Quattro Cafe Purwokerto. The population in this research were consumers of Quattro Cafe Purwokerto. Data analysis techniques using multiple linear regression. Taking sampling techniques in this research used Purposive Sampling sampling techniques, the number of samples in the research were 100 respondents. The results of this research indicate partially Location, Facilities and Store Atmosphere have a positive and significant effect on Consumer Satisfaction.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Location, Facilities and Store Atmosphere for Consumer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 19 Jul 2022 02:32
Last Modified: 19 Jul 2022 02:32
URI: https://repository.ump.ac.id:80/id/eprint/12631

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