The purpose of this study was to determine the effect of Customer Experience and Customer Value on Patient Loyalty with Customer Satisfaction as an Intervening Variable Funded by BPJS and Non-BPJS Patients at Aghisna Medika Kroya Hospital. The questionnaire was used as a data collection tool. The sample of this study were BPJS and Non BPJS patients at Aghisna Medika Kroya Hospital. The method used was purposive sampling with 100 samples with various specified criteria. Data analysis using Structural Equation Modeling with Partial Least Square approach. The results showed that Customer Experience has a significant positive effect on customer satisfaction, however has no significant positive effect on patient loyalty. Customer value has a significant positive effect on customer satisfaction and patient loyalty. Satisfaction has a significant positive effect on patient loyalty, however satisfaction cannot mediate the relationship between customer experience and customer value on loyalty. There is a difference in loyalty between patients whose treatment is funded by BPJS and Non BPJS at the Aghisna Medika Kroya Hospital.