This research focused on the figure of speech that was used in the slogan of tea
and coffe advertisement on TV and aimed to describe its figure of speech and
semantic meaning in the slogan which were implicated in Bahasa Indonesia
learning on the eighth grade of Junior High School. This was descriptive
qualitative research whose data were collected through observation and analyzed
using meaning analysis with the existing theory. The data identification was done
to determine the collected data be then categorized and presented based on the
language type in the form of table and description. The research and analysis
showed there were 44 data of slogans containing figures of speech and 3 of them
contained 2 different speech figures in each slogan. The analysis results included
8 repetitions, 4 personifications, 32 hyperboles, 1 aliteration, and 2 assonances.
The implications in Bahasa Indonesia learning on the eighth grade of Junior High
School at first semester were on the main material of advertisement text, slogan,
and poster.