ANALISIS STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KECAMATAN SALEM KABUPATEN BREBES

SETIAWATI, EVI (2018) ANALISIS STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KECAMATAN SALEM KABUPATEN BREBES. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aimed to determine the marketing function of tofu agro-industry in Salem Sub-District, BrebesRegency, to figure out internal and external factors that affected the development of tofu industry in SalemSub-District, Brebes Regency, to figure out the alternative strategies that could be applied in developing tofu agro-industry in Salem Sub District. The basic method of this study was descriptive method and was carried out by census technique. The method of research location determination was carried out purposively (intentionally), that was in Salem Sub District, Brebes Regency as that area had many tofu agro-industries. The types of data in this study were primary data and secondary data. Data analysis methods used (1) descriptive analysis was applied to analyze marketing functions, (2) SWOT analysis was used to identify internal and external factors of strengths, weaknesses, opportunities and threats in business development, (3) SWOT matrix was to formulate alternative development strategiesof tofu agro-industry. Based on the results, it was known that: Theimplementation of marketing functions showed that the tofu producers in Salem Sub district performed themarketing function well. The strengths: Having sufficient capital for its business, the human resources that wereable to process raw materials to market well, and other factors. The weaknesses: Not having a management andaccounting system for its business, no knowledge of new technology, and other weaknesses. The opportunities:smoothness of raw materials supply, a good relationship between tofu and Tempe entrepreneurs, and otheropportunity factors The threats: Lack of use and development on new technologies, lack of attention from the government, and other threats. The development strategies that must be applied by the tofu agro-industries in Salem Sub-district, BrebesRegency were to increase production and maintain the quality of tofu using good raw materials, to expandmarketing areas, and to enter the market outside Salem District.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Development Strategy, Marketing Function, SWOT
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian dan Perikanan > Agribisnis S1
Depositing User: wulan
Date Deposited: 29 Jun 2022 01:17
Last Modified: 29 Jun 2022 01:17
URI: https://repository.ump.ac.id:80/id/eprint/12224

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