ALAMSYAH, ADAM SATRIA (2021) PENGARUH HARGA, CITA RASA, LOKASI, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG BAKSO DAN SOTO SAMI ASIH DI PURWOKERTO SKRIPSI. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

[thumbnail of Cover ADAM SATRIA ALAMSYAH.pdf] Text
Cover ADAM SATRIA ALAMSYAH.pdf

Download (1MB)
[thumbnail of Bab I - ADAM SATRIA ALAMSYAH.pdf] Text
Bab I - ADAM SATRIA ALAMSYAH.pdf

Download (678kB)
[thumbnail of Bab II - ADAM SATRIA ALAMSYAH.pdf] Text
Bab II - ADAM SATRIA ALAMSYAH.pdf

Download (745kB)
[thumbnail of Bab III SKRIPSI - ADAM SATRIA ALAMSYAH.pdf] Text
Bab III SKRIPSI - ADAM SATRIA ALAMSYAH.pdf
Restricted to Registered users only

Download (898kB)
[thumbnail of Bab IV SKRIPSI - ADAM SATRIA ALAMSYAH.pdf] Text
Bab IV SKRIPSI - ADAM SATRIA ALAMSYAH.pdf
Restricted to Registered users only

Download (926kB)
[thumbnail of Bab V  SKRIPSI - ADAM SATRIA ALAMSYAH.pdf] Text
Bab V SKRIPSI - ADAM SATRIA ALAMSYAH.pdf
Restricted to Registered users only

Download (492kB)
[thumbnail of Dapus SKRIPSI - ADAM SATRIA ALAMSYAH.pdf] Text
Dapus SKRIPSI - ADAM SATRIA ALAMSYAH.pdf

Download (562kB)
[thumbnail of Lampiran SKRIPSI - ADAM SATRIA ALAMSYAH.pdf] Text
Lampiran SKRIPSI - ADAM SATRIA ALAMSYAH.pdf
Restricted to Registered users only

Download (3MB)

Abstract

This study aimed to determine the effect of Price, Taste, Location and Product Variations towards Purchase Decisions. The sampling technique used in this study was the purposive sampling that generated 111 respondents. The data analysis techniques used in this study were instrument test, descriptive statistics, classical assumption test, multiple regression analysis, and hypothesis testing. Based on the simultaneous test, the results showed that Price, Taste, Location and Product Variations have an effect towards Purchase Decisions. While based on the partial test, Price and Product Variety have no effect towards Purchase Decisions. However, Taste and Location have a positive and significant effect towards Purchase Decisions.

Dosen Pembimbing: Haryanto, Totok | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Price, Taste, Location, Product Variety, Purchase Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Agus Imam
Date Deposited: 29 Jun 2022 01:06
Last Modified: 21 May 2024 02:51
URI: http://repository.ump.ac.id/id/eprint/12216

Actions (login required)

View Item View Item