BENTUK EUFEMISME DAN MAKNANYA DALAM RUBRIK “SEKS&GINEKOLOGI” DAN “KLINIK” PADA MAJALAH FEMINA EDISI AGUSTUS TAHUN 2016

AGUSTIYANI, SHELY (2019) BENTUK EUFEMISME DAN MAKNANYA DALAM RUBRIK “SEKS&GINEKOLOGI” DAN “KLINIK” PADA MAJALAH FEMINA EDISI AGUSTUS TAHUN 2016. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The study aimed to describe the form and connotative meaning of euphemism in the August 2016 edition of Femina magazine. This is a qualitative descriptive study. The data in this study are in the form of words and phrases that contain connotative meanings and forms of euphemisms in the Sex Gynecology rubric in femina magazine. The data found were 62 data, while the data source was the August 2016 edition of Femina magazine. This study used three stages, namely: providing data, analyzing data and presenting data analyzed results. In the data presentation stage, the writer used the observation nonparticipatory method or SBLC techniques. The basic technique was that the researcher read the rubric and then underlined words or phrases that contain euphemisms, then sorted out the data. Then it was continued by further techniques of analyzing the sorted data based on the attached table. The results of the study are as follows: First, the results of the research are in the form of euphemisms, abbreviation use with its types of abbreviations, namely: initials of 5 data, acronym of 1 data, standardized form of 62 data. There are 11 data in the use of language uptake, and 10 data in the use of foreign terms. The two types of taboo and connotative meaning are 9 types of inappropriate connotations, 12 unpleasant connotations, 12 data, and 5 harsh connotations. There are 2 types of taboo of euphemism namely 16 taboo of propierty and 16 taboo of delicacy. From these data, it can be seen that the form of the most dominant use of euphemisms is the use of abbreviations namely the form of standardized euphemisms which is 100% and the type of taboo and connotative meaning is on the taboo of propierty which is 26%.

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