The purpose of this study was to determine the effect of service quality, customer satisfaction, and trust in Go-jek customer loyalty. The object of this research is the city of Purwokerto (West Purwokerto, East Purwokerto, South Purwokerto, and North Purwokerto). Sampling in this study used purposive sampling. The data analysis technique used in this study is multiple regression analysis. The results of data analysis showed that service quality has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty. Based on the results of data analysis, it can be conclude that customer satisfaction is the most influential variable on customer loyalty.