THE INTERPERSONAL MEANING INTEGRATION OF WORDS AND IMAGES IN PSA: AN INTERSEMIOTIC COMPLEMENTARY VIEW

Khanifa, Fina (2021) THE INTERPERSONAL MEANING INTEGRATION OF WORDS AND IMAGES IN PSA: AN INTERSEMIOTIC COMPLEMENTARY VIEW. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research focuses on the multimodal discourse analysis. This research aims to find out the interpersonal meaning and the intersemiotic complementary in public service advertisement of selected violence against children prevention campaign. In conducting this research, the researcher applied Royce’s intersemiotic complementary framework (2001). The primary data of this research comprised 4 selected public service advertisements from Amnesty International and Unicef. The research use qualitative method. From the analysis, the researcher finds the five aspects of visual features such as visual contact, social distance, involvement, power relation, and modality work together rather than separately to construct the interpersonal meaning. In verbal interpersonal features, the declarative sentence that offers a statement use in advertisement to inform the fact about things that people have really experienced to the readers. Through the way the producers organize the verbal text the readers may take their action to stop the child abuse. Both visual and verbal modes are contributes to convey interpersonal meaning. The intersemiotic complementary in the advertisement is realized interpersonally through the meanings projected in both modes through the reinforcement of address.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: interpersonal meaning, public service advertisement, intersemiotic complementary
Subjects: P Language and Literature > PR English literature
Divisions: Fakultas Sastra dan Komunikasi > Sastra Inggris S1
Depositing User: Danarto Kh
Date Deposited: 06 Jun 2022 01:13
Last Modified: 06 Jun 2022 01:13
URI: https://repository.ump.ac.id:80/id/eprint/11802

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