SAMBODO, TEGAS BAYU (2021) PENGARUH BRAND TRUST, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG (Studi pada mahasiswa di kota Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study aims to determine the effect of brand trust, product quality, and brand image on purchasing decisions. This research method is quantitative research. The sampling technique used in this study was the purposive sampling method that generated 104 respondents. The analysis technique used in this study was multiple linear regression analysis. The results of this study showed that brand trust, product quality and brand image has a significant positive effect on purchasing decisions.
| Dosen Pembimbing: | RAHAYU, TRI SEPTIN MUJI | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | brand trust, product quality, brand image, purchasing decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 19 May 2022 03:29 |
| Last Modified: | 09 Jan 2025 01:09 |
| URI: | http://repository.ump.ac.id/id/eprint/11671 |
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