This study aims to analyze the effect of Servicescape and Product Quality on Customer Loyalty with Customer Satisfaction as an intervening variable. This research was conducted with quantitative research methods, non-probability taking, sampling purposive sampling. The sample of this research is 120 respondents. The analysis used is instrument test, classical assumption test of multiple linear regression, t test, path analysis test using Sobel. The results of the analysis show that the Servicescape has a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, the Servicescape has no significant effect on customer loyalty, product quality has no significant effect on customer loyalty, and customer satisfaction has no significant effect on customer loyalty. While the Servicescape intervention has no significant effect on Customer Loyalty through Customer Satisfaction, Product Quality has no significant effect on Customer Loyalty through Customer Satisfaction.