ALKAUTSAR, FAWWAZ MANDATARIS (2021) PENGARUH CITRA DESTINASI, FASILITAS DAN KEPUASAN PELANGGAN TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK LOKAWISATA BATURADEN. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to determine the destination image, facilities, and customer satisfaction with the decision to visit tourists at Lokawisata Baturraden. The data collection technique used was purposive sampling, using 111 samples of respondents. Meanwhile, the data analysis technique used is validity and reliability test, descriptive statistics, classical assumption test, multiple regression analysis and hypothesis testing. The results of the analysis show that simultaneously the goals of the destination, facilities, customer satisfaction have an effect on visiting decisions, while the image of the destination partially has a positive effect on decisions, facilities partially have a positive effect on visiting decisions, and partially customer satisfaction has a positive effect on visiting decisions.

Dosen Pembimbing:	RAHAYU, TRI SEPTIN MUJI | unspecified
Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	visiting decisions, destination image, facilities, customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	wulan
Date Deposited:	13 Apr 2022 05:58
Last Modified:	21 May 2024 06:57
URI:	http://repository.ump.ac.id/id/eprint/11387

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