ANNASER, THORIK (2019) ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS PADA MAHASISWA DI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aims to find the influence of each variable that is researched regarding the analysis of the influence of product quality, brand image and product design to the decision of purchasing ASUS laptop on students in the city of Purwokerto. This research uses quantitative research methods, non probability sampling techniques, obtained through purposive sampling is a method of determining the sample based on certain criteria. The population in this research is the consumer of INK helmets in Purwokerto. This study sample amounted to 86 respondents. The research methods used in this study include validity tests, reliability tests, classical assumption tests, multiple regression analyses, coefficient of determination, and hypothesis testing. The results of the analysis showed that by partial the product quality significantly positive effect on the purchasing decision, the image of Partials had no significant positive effect on purchase decision and partial product design. Significant positive effect on the purchase decision. Furthermore, the simultaneous analysis results showed that product quality, brand Cira and product design effect on the purchasing decision.

Dosen Pembimbing:	HIDAYAH, ARINI | unspecified
Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	product quality,brand image product design, purchasing decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	wulan
Date Deposited:	17 Mar 2022 02:22
Last Modified:	04 Jun 2024 02:53
URI:	http://repository.ump.ac.id/id/eprint/11042

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