ANALISIS PRAANGGAPAN DALAM PERCAKAPAN IKLAN SAMPO PADA UNGGAHAN YOUTUBE PERIODE JANUARI – DESEMBER 2017

LISTYORINI, FARIDA (2019) ANALISIS PRAANGGAPAN DALAM PERCAKAPAN IKLAN SAMPO PADA UNGGAHAN YOUTUBE PERIODE JANUARI – DESEMBER 2017. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

Communication activities are the needs of everyone in daily life. This communication requires the role of the speaker and the interlocutor. However, sometimes the message conveyed by the speaker is interpreted differently by the interlocutor. The same understanding is very important in the communication process. Especially if the message is in the form of audio visual, where the opposite is the viewer who sees through digital devices. Therefore, it is necessary to conduct a research related to advertising in video to explain the appropriate presumption to ad viewers. The study entitled “Analysis of Presuppositions in Shampoo Ads Conversation on YouTube Uploads for the period January - December 2017” aims to describe the forms of presuppositions and types of presuppositions contained in shampoo ads conversations in YouTube uploads for the period January - December 2017. This research uses a qualitative descriptive method. The data in this study are in the form of utterances totaling 35 data from 35 shampoo advertisements. The data source in this study is the shampoo advertisement contained on YouTube. The procedure for providing data uses the refer method. The referral method consists of (a) basic techniques: tapping techniques, (b) advanced techniques in the form of skillful listening techniques, recording techniques and note taking techniques. Then the data analysis uses a pragmatic equivalent method, which consists of (a) Technique of Sorting Determining Elements (PUP) and (b) Equivalent Appeal Connecting Technique (HBS). To facilitate the analysis process, coding is given, including (A, B, C, D) YouTube channel names, (1-25) ad numbers, (a) scenes, (b) speech, (c) dubbing and (d) visual writing in advertising. The shampoo ad pre-preservation analysis study on YouTube uploads resulted in (1) presuppositions consisting of pragmatic presuppositions and semantic presuppositions, (2) types of presuppositions in the form of 32 existential presuppositions, 15 factual presuppositions, 8 lexical presuppositions data, non-factive presuppositions of 2 data and counterfactual presuppositions of 3 data.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: presuppositions, shampoo ads and YouTube
Subjects: P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa dan Sastra Indonesia S1
Depositing User: Danarto Kh
Date Deposited: 18 Feb 2021 01:59
Last Modified: 18 Feb 2021 01:59
URI: https://repository.ump.ac.id:80/id/eprint/10255

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