RELATIONSHIP MARKETING, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH (Studi pada nasabah Bank BRI Unit Dukuwaluh)

KUSWANTO, - (2019) RELATIONSHIP MARKETING, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH (Studi pada nasabah Bank BRI Unit Dukuwaluh). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to determine the effect of relationship marketing, product quality and trust in customer satisfaction. The object of this study is the BRI Dukuhwaluh bank customer. Sampling in this study using purposive sampling. The data analysis technique used in this study is multiple regression analysis. The results of data analysis show that relationship marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction. Based on the results of data analysis shows that relationship marketing, product quality and trust in customer satisfaction

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: M.Agung.Miftahudin SE, M.Si.
Uncontrolled Keywords: relationship marketing, product quality and trust in customer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 12 Dec 2019 00:54
Last Modified: 12 Dec 2019 00:54
URI: http://repository.ump.ac.id/id/eprint/9744

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