PENGARUH PERSEPSI HARGA, NILAI PELANGGAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN BUS EFISIENSI (Pada Pengguna Jasa Transportasi Bus Efisiensi Di Purwokerto)

MULYANI, EVAN ZIKRI (2019) PENGARUH PERSEPSI HARGA, NILAI PELANGGAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN BUS EFISIENSI (Pada Pengguna Jasa Transportasi Bus Efisiensi Di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the effect of perceptions of prices, customer value and facilities on customer satisfaction used Bus Efficiency in Purwokerto. The population in this study were Bus Efficiency customers in Purwokerto. The sample in this study amounted to 92 people taken using a purposive sampling technique. Data analysis techniques used descriptive tests, validity tests, reliability tests, classic assumption tests, multiple linear regression, and model match tests. The results showed that price perceptions have a significant positive effect on customer satisfaction, customer value has a positive positive effect on customer satisfaction, and facilities have a significant positive effect on customer satisfaction.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah S.E.,M.Si.
Uncontrolled Keywords: Customer Satisfaction, Customer Value, Facilities, Customer Satisfaction.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 27 Nov 2019 05:48
Last Modified: 27 Nov 2019 05:48
URI: http://repository.ump.ac.id/id/eprint/9729

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