PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Rumah Makan Barokah Purwokerto)

SASONGKO, DIKI RAGIL (2019) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Rumah Makan Barokah Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to analyze the variables of service quality, product quality and location on purchasing decisions at Barokah Restaurant, Purwokerto. In this study the questionnaire was used as a data collection tool. Sampling using purposive sampling, amounting to 86 respondents with several criteria that have been required. The results of the study identified that variable service quality, product quality and location, simultaneously had a significant effect on purchasing decisions at Purwokerto Barokah Restaurant. While partially it can be concluded that the variables of service quality, product quality, and location, have a positive and significant effect on purchasing decisions at Barokah Restaurant, Purwokerto

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: M. Agung Miftahuddin, SE, M.Si.
Uncontrolled Keywords: Service Quality, Location Product Quality, and Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Danarto Kh
Date Deposited: 02 Nov 2019 04:02
Last Modified: 02 Nov 2019 04:02
URI: http://repository.ump.ac.id/id/eprint/9568

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