PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Pada pengguna sepatu Nike di Purwokerto)

HAKIM, BRYAN LUKMAN (2019) PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Pada pengguna sepatu Nike di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This type of research used in this research is quantitative research that aims to determine the effect of product quality, lifestyle and promotion on purchasing decisions. The independent variables in this study are product quality, lifestyle and promotion, while the dependent variable in this study is the purchase decision. The object of this research is consumers of nike shoes users in Purwokerto. The sample used in this study was 110 respondents. Data collection techniques used in this study were using a questionnaire. Data analysis models in this study are the validity test, reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing. T test results indicate that the product quality variable has a significant positive effect on purchasing decisions, lifestyle has a significant positive effect on purchasing decisions and promotion has a significant positive effect on purchasing decisions. F test results showed simultaneously the product quality, lifestyle and promotion variables influence the purchasing decisions of nike shoes in Purwokerto.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbinng: Arini Hidayah, S.E., M.Si.
Uncontrolled Keywords: Product Quality, Lifestyle, Promotion, Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Danarto Kh
Date Deposited: 02 Nov 2019 03:54
Last Modified: 02 Nov 2019 03:54
URI: http://repository.ump.ac.id/id/eprint/9566

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