PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, PERCEIVED QUALITY DAN DAYA TARIK DESAIN PRODUK TERHADAP MINAT BELI SEPEDA MOTOR HONDA BEAT (Studi kasus pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto)

INDRIANA, MEI RISKA (2019) PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, PERCEIVED QUALITY DAN DAYA TARIK DESAIN PRODUK TERHADAP MINAT BELI SEPEDA MOTOR HONDA BEAT (Studi kasus pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to find out the influence of each variables studied is the analysis of the influence of country of origin, brand image, perceived quality and appeal of product design to the interest in purchasing intentions a Honda beat motorcycle (case study on Faculty management students of Economics and Business Universitas Muhammadiyah Purwokerto). This research uses quantitative research method. Samples taken as many as 80 respondents with purposive sampling method. Population in this research is all student management Faculty of Economics and Business Universitas Muhammadiyah Purwokerto. Data analysis tool used in this research is Multiple Linear Regression. The result of analysis shows that partially country of origin, brand image and appeal of product design have positive but not significant effect on buying interest. Perceived quality has a positive and significant effect on purchasing intentions. Furthermore, simultaneous analysis results show that country of origin, brand image, perceived quality, and appeal of product design have a positive and significant effect on purchasing intentions.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Hermin Endratno, S.E., M.Si.
Uncontrolled Keywords: country of origin, brand image, perceived quality, appeal of product design, purchase intentions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 25 Oct 2019 02:05
Last Modified: 25 Oct 2019 02:05
URI: http://repository.ump.ac.id/id/eprint/9520

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