PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH DI BANK SYARIAH MANDIRI PURWOKERTO

WIDYAWATI, VIVI (2019) PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH DI BANK SYARIAH MANDIRI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to determine the effect of service quality, trust, and customer value on customer satisfaction at Bank SyariahMandiriPurwokerto. This study uses quantitative research methods, non probability sampling techniques, obtained through purposive sampling. The population in the study was the people who were customers at Bank Syariah Mandiri Purwokerto.The sample in this study was 100 respondents. The research method used in this study is multiple regression analysis with the help of SPSS version 23. The results of the analysis show that service quality, trust, and customer value partially have a significant positive effect on customer satisfaction. Furthermore, the results of the simultaneous analysis show that service quality, trust, and customer value influence customer satisfaction

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Putri Dwi Cahyani, S.E, M.EI
Uncontrolled Keywords: Service quality; trust; customer value; customer satisfaction;
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Riski Wismana
Date Deposited: 20 Mar 2019 02:45
Last Modified: 20 Mar 2019 02:45
URI: http://repository.ump.ac.id/id/eprint/8627

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