PENGARUH KESADARAN MEREK, PERSEPSI DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto)

CAHYO, ARGI DWI (2018) PENGARUH KESADARAN MEREK, PERSEPSI DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aimed to anlyze the Effect of Brand Awareness, Perception, And Consumer Motivation to Purchase Decision. This study aims to analyze the influence of Brand Awareness, Perception, and Consumer Motivation to Purchase Decision. The number of samples in use as many as 110 respondents who have already made an online purchase at least twice the purchase within tree months. Data collection techniques are purposive sampling. The instrument test used validity, reliability, all statements are valid and reliabel, besides it is free from the classical assumption test. Data analysis techniques used are multiple regression analysis, hypothesis testing. The results of the analysis show that the variables of brand awareness, perception, and consumers motivation are partially and simultaneously influencing the purchasing decision.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dra. Tri Septin Muji Rahayu, M.Si.
Uncontrolled Keywords: brand awareness, perception, consumer motivation, purchase decision.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 27 Nov 2018 01:51
Last Modified: 27 Nov 2018 01:51
URI: http://repository.ump.ac.id/id/eprint/8165

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