RANTAI NILAI BERAS IR64 DI KECAMATAN WANAREJA KABUPATEN CILACAP

HIDAYAT, MAHFUD (2018) RANTAI NILAI BERAS IR64 DI KECAMATAN WANAREJA KABUPATEN CILACAP. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aimed to describe the supply chain of IR64 Rice Variety, to analyze the supply chain managementof IR64 Rice Variety, and to analyze the value chain of the rice variety in Wanareja Sub-District of CilacapRegency.The research method used was survey with non-random Purposive Sampling technique. The number ofrespondents were 15 farmers, 5 retailers, 5 merchant collectors and 5 wholesalers of IR64 rice variety. Theresearch was conducted for six months, starting from July 2017 until January 2018. The results showed that the commerce agents of IR64 rice variety trading in Wanareja sub-district were farmers,merchant collectors, wholesalers and retailers. The chamber of commerce is divided into three types: the firstchannels, the second channels and the third channels. The function of supply chain of IR64 rice variety includedrole of the trading agents like IR64 rice variety farmers who run a role as merchantmen in the process ofproducing and selling IR64 rice variety. Meanwhile merchant collectors, wholesalers and retailers run their roles instoraging, purchasing and selling the rice variety. The farmer's marketing efficiency was 18% and the added valuewas IDR 10.486.100, for one harvest season. While the merchant collector's marketing efficiency was 95.56%,marketing margin was IDR 24 per kg of rice and distribution of marketing margin was 97.42%. The wholesalers'marketing efficiency was 94.54%, marketing margin was IDR 120, - per kg of rice and distribution of marketingmargin is 98.70%. The retailer's marketing efficiency is 94.92%, marketing margin IDR 420, - per kg of rice and95.78% marketing margin distribution. The value added of merchant collectors, wholesalers and retailers wereIDR 1.402.000, -; IDR 4.840.400, - and IDR 938.000, -. The analysis of value chain of IR64 rice variety inWanareja Sub-district of Cilacap Regency showed that value of marketing efficiency, marketing margin, marketingdistribution and value added obtained by farmers, merchant collectors, wholesalers and retailers were efficientand profitable.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Sulistyani Budiningsih S.P., M.P dan Bapak Dr. Pujiharto S.P.,M.P
Uncontrolled Keywords: Commerce Agents, Channels, Supply Chain Function, Value Chain
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Agribisnis
Depositing User: Danarto Kh
Date Deposited: 24 Oct 2018 03:13
Last Modified: 24 Oct 2018 03:13
URI: http://repository.ump.ac.id/id/eprint/7937

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