ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TUPPERWARE (Studi Pada Konsumen Tupperware di Purwokerto)

KHARISMA, BELA (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TUPPERWARE (Studi Pada Konsumen Tupperware di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aims to analyze the effect of independent variables which are image, product design, and service quality on the dependent variable that is consumer loyalty. This study used primary data obtained from the questionnaire distribution. The number of samples obtained were 100 customers who purchased Tupperware products in Purwokerto. The data obtained then were analyzed by using mulyiple regression method. The result of this study indicates that the variables such brand image, product design, and sevice quality have an significant on tupperware’s consumer loyalty ini Purwokerto.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah, S.E., M.Si
Uncontrolled Keywords: brand image, product design, service quality, and loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 07 Apr 2018 02:50
Last Modified: 07 Apr 2018 02:50
URI: http://repository.ump.ac.id/id/eprint/7655

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