ANALISIS PEMASARAN GULA KELAPA KRISTAL DI DESA GUMELEM KULON KECAMATAN SUSUKAN KABUPATEN BANJARNEGARA

SEPTIADI, RAHMAT (2018) ANALISIS PEMASARAN GULA KELAPA KRISTAL DI DESA GUMELEM KULON KECAMATAN SUSUKAN KABUPATEN BANJARNEGARA. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to figure out marketing distribution, margin, and marketing problems of crystal brown sugar faced by producers and sellers in Gumelem Kulon Village, Susukan Sub-district of Banjarnegara Regency. The method used in this study is survey. The data are collected through direct interview to the 40 producers, one distributor, and one retailer as the respondents who were selected through census. The result, shows that there are three types of marketing distributions; (1) direct selling, (2) producers distributor than to consumer (PT. Pondok Jaya Purbalingga), (3) producers to distributor retailer (other districts) and lastly to consumers. The marketing margin on Marketing Distribution II and III is equal with Rp 3.000 /kg, while there is no margin on Marketing Distribution I. One side of price determination, mold - brown sugar selection, connection between producers and consumers. For are the main problems 0f the prodecers of brown sugar. While for the distributor is marketing period, of and then for the retailer is capital.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Rahmi Hayati Putri, SP., M.Sc.
Uncontrolled Keywords: Keywords: marketing analysis, coconut sugar crystals, village gumelan kulon
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Agribisnis
Depositing User: Amri Hariri, SIP.
Date Deposited: 06 Mar 2018 02:01
Last Modified: 06 Mar 2018 04:20
URI: http://repository.ump.ac.id/id/eprint/7505

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