PENGARUH KEPUASAN KONSUMEN, KUALITAS LAYANAN, SUASANA LOKASI, DAN HARGA PRODUK TERHADAP LOYALITAS KONSUMEN (STUDI PADA LURI RESTO PURWOKERTO)

PRAKASITA, AGURI DANIS (2015) PENGARUH KEPUASAN KONSUMEN, KUALITAS LAYANAN, SUASANA LOKASI, DAN HARGA PRODUK TERHADAP LOYALITAS KONSUMEN (STUDI PADA LURI RESTO PURWOKERTO). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to analyze EFFECT OF CUSTOMER SATISFACTION, QUALITY OF SERVICE, ATMOSPHERE LOCATION AND PRICE LOYALTY CONSUMER PRODUCTS (Study on Luri Resto Purwokerto In this study, researchers conducted sampling by distributing questionnaires, using purposive sampling method. The total sample of 105 respondents. This data analysis using SPSS for windows 16. Data that has met the test of validity, reliability test. Multiple regression analysis and classical assumption resulting regression formula. The dependent variable is consumer loyalty, and the independent variables of customer satisfaction, quality service, atmosphere of the location, and the price of the product. T test results showed that the variables of customer satisfaction, service quality effect on consumer loyalty, while the atmosphere of the location and the price of products had no effect on consumer loyalty. F test showed that all independent variables of customer satisfaction, service quality, suasanan location, and product prices overall effect on the dependent variable loyaliyas consumers.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah S.E, M.Si.
Uncontrolled Keywords: Customer Satisfaction, Quality of Service, Atmosphere Location, Price Products, Consumer Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Danarto Kh
Date Deposited: 02 Feb 2017 07:45
Last Modified: 02 Feb 2017 07:45
URI: http://repository.ump.ac.id/id/eprint/587

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