ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENYIMPAN DANA PADA BANK SYARI’AH DI KOTA PURWOKERTO ( Studi pada BRI Syariah dan Bank Muammalat Cabang Purwokerto )

KARTIKASARI, NITA DESPRI (2015) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENYIMPAN DANA PADA BANK SYARI’AH DI KOTA PURWOKERTO ( Studi pada BRI Syariah dan Bank Muammalat Cabang Purwokerto ). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The research aimed to analyze the factors affecting the customers’ decision to save their fund in Islamic banks in Purwokerto. The data used in this research were the primary data by giving questionnaire to the customers of BRI Syariah and Islamic Banks in Purwokerto with the sample of 156 respondents. The sampling method was by purposive sampling method. The analysis used in this research was validity test, classical assumption test, multiple regression analysis, the hypothesis test of F test, and determination coefficient test (R2). The result of the research showed that the variable of bank characteristic, Islamic factors, social class, reference group, family role factors, marketing perception stimulus factors simultaneously had positive effect toward the customers’ decisions to save their money in Islamic Banks. From the partial testing result, it could be concluded that the variables of social class and marketing perception stimulus factors affected positively but not significantly, while the variable of Bank characteristic, Islamic factor, reference group and family role affected positively and significantly toward the customers’ decisions to save their money in Islamic Banks. It could be drawn that these six variables could explain the customers’ decisions with 44,5% (adjusted R square), while the rest of 55,5% could be explained by other factors in others research.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Hermin Endratno SE, M.Si.
Uncontrolled Keywords: Factor analysis, customers’ decisions, Islamic Banks
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 27 Nov 2017 04:21
Last Modified: 27 Nov 2017 04:21
URI: http://repository.ump.ac.id/id/eprint/5693

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