ANALISIS PERBANDINGAN PIONEER STATUS DAN PENGIKUT TERHADAP SIKAP KONSUMEN DALAM KATEGORI PRODUK MIE INSTAN

SEPTRIANINGRUM, SUSI (2015) ANALISIS PERBANDINGAN PIONEER STATUS DAN PENGIKUT TERHADAP SIKAP KONSUMEN DALAM KATEGORI PRODUK MIE INSTAN. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The aim of this study was to analyze whether there was attitude difference between knowledge and un knowledge customers know Indomie as pioneer trade mark. It also to analyze whether there was attitude difference between Indomie and Mie Sedaap custumers. It used Convenience Sampling as method of taking the data, the researcher considered based on ease, every person can be as sample but he or she has to know the product. Fishbein test and Independent sample t-test were used as analyze method. The results of this study showed that there was no attitude difference between knowledge and un knowledge customers. The study also showed that there was no attitude difference between Indomie and Mie Sedaap customers.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dra. Tri Septin Muji Rahayu, M.Si.
Uncontrolled Keywords: customers attitude, pioneer trade mark
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 24 Nov 2017 02:59
Last Modified: 24 Nov 2017 02:59
URI: http://repository.ump.ac.id/id/eprint/5644

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