PENGARUH BRAND,CITRA PRODUK DAN SERVICE RECOVERY TERHADAP LOYALITAS PELANGGAN (STUDI PADA RESTORAN “WAROENG SPESIAL SAMBEL (SS)”

FAUZY, RIZQI (2016) PENGARUH BRAND,CITRA PRODUK DAN SERVICE RECOVERY TERHADAP LOYALITAS PELANGGAN (STUDI PADA RESTORAN “WAROENG SPESIAL SAMBEL (SS)”. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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RIZQI FAUZY-COVER.pdf

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Abstract

The aim of the research was to analyze the effect of brand, product image, and service recovery toward the customers’loyalty. The research method was survey method. This research took place in Waroeng Special Sambal (SS) in front of GOR Satria Purwokerto. This research used 100 customers of Waroeng Special Sambal (SS) in front of GOR Satria Purwokerto as the research respondentd. The proof of hypothesis in this research used multiple linier regression and elasticity analysis. The results of the research were: 1) Brand had an effect on the customers’ loyalty, 2) Product image had an effect on the customers’ loyalty, 3) Service recovery had no effect on the customers’loyalty, 4) Brand had the biggest effect on the customers loyalty.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Hermin Endratno, SE., M.Si.
Uncontrolled Keywords: Brand, Product Image, Service Recovery, Customers’Loyalty
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 08 Nov 2017 04:10
Last Modified: 08 Nov 2017 04:10
URI: http://repository.ump.ac.id/id/eprint/5221

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