IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENGGUNAKAN JASA BANK MUAMALAT INDONESIA KANTOR CABANG PEMBANTU PURBALINGGA

EKADHESTI, ANGGA (2017) IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENGGUNAKAN JASA BANK MUAMALAT INDONESIA KANTOR CABANG PEMBANTU PURBALINGGA. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This was a descriptive quantitative research aimed to determine the effect of sharia factors, service, family, location, product, promotion and brand image. Independent variables in this research were syariah factor, service, family, location, product, promotion and brand image, while the dependent variable was customer decision. The object of this research was the customers of Bank Muamalat Indonesia in Purbalingga Branch office. This research employed 104 samples of respondent. Accidental sampling was used as the data collecting technique while validity and reliability test, classical assumption test, multiple regression analysis and hypothesis test were used as data analysis techniques . The result of the analysis illustrated that all the variables simultaneously made an effect on customer's decision, then partially sharia factor affect significantly to customer's decision. Meanwhile, service did not have significant effect to customer's decision. Family had significant effect to customer's decision and location had no significant effect to customer's decision. Next, the product also had a significant effect on customer's decisions as well as the promotion and brand image.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah, S.E., M.Si.
Uncontrolled Keywords: sharia factor, service, family, location, product, promotion, brand image and customer's decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 20 Sep 2017 00:23
Last Modified: 20 Sep 2017 00:23
URI: http://repository.ump.ac.id/id/eprint/4279

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