ANALISIS PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PASIEN (Studi Pada Puskesmas Kecamatan Lumbir Kabupaten Banyumas)

WIJAYA, DONI (2017) ANALISIS PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PASIEN (Studi Pada Puskesmas Kecamatan Lumbir Kabupaten Banyumas). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aimed to figure out the effects of service quality, customer value and satisfaction toward patient loyalty ( study on Puskesmas (cmmunity health center) of Lumbir sub-district of Banyumas regency). It used quantitative research with survey method, and the samples were 96 respondents who did repeated-visit to Puskesmas of Lumbir more than twice. Purposive sampling was used as the sampling technique. Test of validity, reliability, classical assumption and multiple linear regression analysis were used as the data testing technique. The result showed the service quality, customer value and satisfaction gave significant positive impact on the patient loyalty

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Herni Justiana Astuti, Ph.D,
Uncontrolled Keywords: Kualitas pelayanan; Nilai pelanggan; Kepuasan pelanggan; Loyalitas pasien; Service loyalty, customer value, customer satisfaction and patient loyalty
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Riski Wismana
Date Deposited: 18 Sep 2017 00:57
Last Modified: 18 Sep 2017 00:57
URI: http://repository.ump.ac.id/id/eprint/4173

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