PENGARUH KUALITAS PRODUK, IKLAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN AIR MINUM DALAM KEMASAN MEREK AQUA (Survei pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman Purwokerto)

JAYANTI, NUR WAFIQOOH (2017) PENGARUH KUALITAS PRODUK, IKLAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN AIR MINUM DALAM KEMASAN MEREK AQUA (Survei pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

[img]
Preview
Text
COVER_NUR WAFIQOOH J_MANAJEMEN'17.pdf

Download (855kB) | Preview
[img]
Preview
Text
BAB I_NUR WAFIQOOH J_MANAJEMEN'17.pdf

Download (632kB) | Preview
[img]
Preview
Text
BAB II_NUR WAFIQOOH J_MANAJEMEN'17.pdf

Download (787kB) | Preview
[img] Text
BAB III_NUR WAFIQOOH J_MANAJEMEN'17.pdf
Restricted to Repository staff only

Download (787kB)
[img] Text
BAB IV_NUR WAFIQOOH J_MANAJEMEN'17.pdf
Restricted to Repository staff only

Download (1MB)
[img] Text
BAB V_NUR WAFIQOOH J_MANAJEMEN'17.pdf
Restricted to Repository staff only

Download (535kB)
[img]
Preview
Text
DAFTAR PUSTAKA_NUR WAFIQOOH J_MANAJEMEN'17.pdf

Download (617kB) | Preview
[img] Text
LAMPIRAN_NUR WAFIQOOH J_MANAJEMEN'17.pdf
Restricted to Repository staff only

Download (1MB)

Abstract

The study was quantitative research purposing to find out the effect of product quality, advertisement, and brand trust. Independent variables in this study were product quality, advertisement, and brand trust, while the dependent variable was consumers' loyalty. The object of this research was Economics and Business Faculty students of Universitas Jenderal Soedirman Purwokerto who bought and consumed AMDK gallon of Aqua at least 3 times. The consumers were at least 18 years old. This research involved 107 respondent sample obtained through purposive sampling technique. Data of this study were analysed through validity and reliability test, classical assumption test, multiple regression analysis, coefficient of determination (R2 ), and hypothesis test. The analysis result shows that product quality has a significant positive effect on consumers' loyalty partially with t value 2,336 > t table 1,659. Advertisement has a significant positive effect to consumers' loyalty with t value 3,151 > t table 1,659. Brand trust has a significant positive effect to consumers' loyalty with t value of 3.991 > t table 1.659.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Drs. Suyoto, SE, M.Si.
Uncontrolled Keywords: Consumers' Loyalty, Product Quality, Advertisement, and Brand Trust
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 16 Sep 2017 00:22
Last Modified: 16 Sep 2017 00:22
URI: http://repository.ump.ac.id/id/eprint/4148

Actions (login required)

View Item View Item