ANALISIS PENGARUH LOKASI, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI DUE CAFÉ BUMIAYU

KHALIKI, DIOS AGNI (2017) ANALISIS PENGARUH LOKASI, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI DUE CAFÉ BUMIAYU. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of the authors conducted this study to determine the effect of location, price and product quality to customer loyalty with customer satisfaction as intervening variables at Due Café Bumiayu. The subject of this research is 100 respondents who are customers at Due Café Bumiayu. Purposive sampling was used as the sampling technique. After that, it was conducted a test of validity, reliability, classical assumption and multiple linear regression analysis. The result of first stage regression analysis show location, price and product quality simultaneously influence to customer loyalty through customer satisfaction indicated by value of fcount bigger than ftable that is equal to 47,568 > 2,70, location partially significant influence to customer loyalty through customer satisfaction indicated by tcount bigger than ttable that is 2.217 > 1.98498, the price of partial no significant effect on customer loyalty through customer satisfaction is indicated by the value of t table smaller than tcount that is 0.917 < 1.98498, product quality partially significant effect on customer loyalty through customer satisfaction is indicated by tcount value greater than ttable that is equal to 6,335 > 1.98498, customer satisfaction significantly influence to customer loyalty indicated by tcount bigger than ttable that is equal to 8,035 > 1.98498.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah, SE M.Si
Uncontrolled Keywords: Location, Price, Product Quality, Customers' Satisfaction, Customers' Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 15 Sep 2017 23:56
Last Modified: 15 Sep 2017 23:56
URI: http://repository.ump.ac.id/id/eprint/4142

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