ANALISIS PENGARUH BINTANG IKLAN DAN JINGLE IKLAN TERHADAP DAYA INGAT KONSUMEN PRODUK “OREO” (Survai pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto)

NURHAYATI, - (2017) ANALISIS PENGARUH BINTANG IKLAN DAN JINGLE IKLAN TERHADAP DAYA INGAT KONSUMEN PRODUK “OREO” (Survai pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

[img]
Preview
Text
NURHAYATI COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
NURHAYATI BAB I.pdf

Download (642kB) | Preview
[img]
Preview
Text
NURHAYATI BAB II.pdf

Download (664kB) | Preview
[img] Text
NURHAYATI BAB III.pdf
Restricted to Repository staff only

Download (760kB)
[img] Text
NURHAYATI BAB IV.pdf
Restricted to Repository staff only

Download (923kB)
[img] Text
NURHAYATI BAB V.pdf
Restricted to Repository staff only

Download (572kB)
[img]
Preview
Text
NURHAYATI DAFTAR PUSTAKA.pdf

Download (571kB) | Preview
[img] Text
NURHAYATI LAMPIRAN.pdf
Restricted to Repository staff only

Download (2MB)

Abstract

The purpose of this study was to examine the effect endorser and advertisement jingle on consumer memory of Oreo product on Faculty of Economic and Business students of University Muhammadiyah Purwokerto. Independent variable in this study are endorser and advertisement jingle, while the dependent variable is memory. The sample of this research is some of the active students of Faculty Economic and Business of University Muhammadiyah Purwokerto. Data collection technique used is purposive sample, with sample counted 312 respondents. The analysis used is multiple linear regression with hypothesis testing using F test and t test using SPSS version 23. The result of this research is endorser and advertisement jingle have significant positive effect to memory equal to 36, 7 % from Adjust R Square. While the remaining 63, 3 % influenced by other variable outside this study. Through t test partially advertisement jingle variable gives the most influence to the memory.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dra. Tri Septin Muji Rahayu, M.Si,
Uncontrolled Keywords: bintang iklan; jingle iklan; daya ingat; endorser; advertisement jingle; memory;
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Riski Wismana
Date Deposited: 09 Sep 2017 01:57
Last Modified: 09 Sep 2017 01:57
URI: http://repository.ump.ac.id/id/eprint/3935

Actions (login required)

View Item View Item