POLA PEMASARAN INDUSTRI ROTI TAWAR GAYAWATI DI KECAMATAN CILACAP SELATAN KABUPATEN CILACAP

SETYANINGRUM, RATNA FITRIAWATI (2017) POLA PEMASARAN INDUSTRI ROTI TAWAR GAYAWATI DI KECAMATAN CILACAP SELATAN KABUPATEN CILACAP. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

Indonesia is well-known for various industries as it has diverse natural resources and has a very wide territory. This research studied the marketing pattern of white bread industry in Cilacap Selatan sub-district of Cilacap regency. It aimed to figure out marketing pattern of Gayawati white bread in three period of five years each. The research method utilized was survey method. Data collection techniques used interviews, and data analysis techniques using descriptive qualitative with spatial approach. The result of research shows that marketing pattern of Gayawati white bread industry in Cilacap Selatan sub-district of Cilacap Regency is expansion diffusion which means a distribution through population from a region to others without leaving the area of origin.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dr. Suwarno, M.Si., dan Dra. Esti Sarjanti, M.Si.
Uncontrolled Keywords: Pattern, Marketing, White Bread, Expansion Diffusion
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Geografi
Depositing User: Iin Hayuningtyas
Date Deposited: 08 Sep 2017 01:18
Last Modified: 08 Sep 2017 01:18
URI: http://repository.ump.ac.id/id/eprint/3884

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