ANALISIS PENGARUH AUDIOVISUAL, INFORMASI, DAN REFERENSI TERHADAP MINAT KUNJUNGAN WISATA PADA AKUN INSTAGRAM @explorebanyumas

SUSANTO, ONGKI (2017) ANALISIS PENGARUH AUDIOVISUAL, INFORMASI, DAN REFERENSI TERHADAP MINAT KUNJUNGAN WISATA PADA AKUN INSTAGRAM @explorebanyumas. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aimed to figure out the effect of @explorebanyumas Instagram account toward interest of tourism visit to Banyumas. The research object included audiovisual, information, reference, and interest of tourism visits. The research subjects were 100 respondents including Instagram followers, hastag users, and visitors (viewers) of @explorebanyumas Instagram account. Technique of sample collection was snowball sampling then validity test, reliability test, descriptive statistics, classical assumption test, and multiple linear regression in two phases were applied. The result of regression analysis in the first phase showed that audiovisual partially affected reference both positively and significantly; partial information did not affect positively significant to the reference; simultaneous audiovisual and information affected the reference both positively and significantly. While result of regression analysis in phase two showed that partial audiovisual affected the interest of tourist visits both positively and significantly; partial information did not affect the interest of tourism visit positively and significantly; partial reference affected tourism visit interest positively and significantly; simultaneous audiovisual, information, and reference affected tourism visit interest both positively and significantly.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Herni Justiana Astuti, Ph.D.
Uncontrolled Keywords: Instagram, audiovisual, information, reference, interest of tourism visit.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Iin Hayuningtyas
Date Deposited: 08 Sep 2017 00:59
Last Modified: 08 Sep 2017 00:59
URI: http://repository.ump.ac.id/id/eprint/3880

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