PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN TV SHARP (SURVAI PADA WARGA DI PERUMAHAN TEGAL SARI INDAH)

CAHYANA, ADHITIA HABIBI (2010) PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN TV SHARP (SURVAI PADA WARGA DI PERUMAHAN TEGAL SARI INDAH). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This Research Title is “The Influence Motivation, Perception and Consumer Attitude To Purchasing Decision of SHARP TV (Survey at citizen in Tegal Sari Indah Residence)”. Target of this research is to know the influence motivate, perception and consumer attitude to purchasing decision of Sharp TV. Method of Intake sample with the purposive sampling technique amount to 100’s responders. In this research, data processed by using statistical test appliance analysis of multiple regression and hypothesis examination use the t test and elasticity test. Results of research shower that consumer motivation, consumer perception, and consumer attitude by simulate have an effect on the significant to purchasing decision of TV brand Sharp. Pursuant to result F test is equel to 25,521 bigger than F tables at significant level 95% that is equal to 2,70. By partial each variable motivate the consumer, consumer perception, and consumer attitude have the significant effect to purchasing decision of Sharp TV. Result T test each variable of equal to 4,606; 2,655; and 2,741 more bigger from t tables of 1,984. Consumer motivation has an effect on most dominant to purchasing decision of TV brand Sharp. Pursuant to result analyze the elasticity known that E1 > E2, E3 ( 0,474 > 0,311 and 0315) meaning most dominant variable have an effect on to purchasing decision of TV brand Sharp is consumer motivation, compared to perception of consumer and consumer attitude. This Research conclusion that consumer motivation, consumer perception, and consumer attitude by simulate have an effect on the significant to purchasing decision of TV brand Sharp.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Muhammad Agung Miftahudin S.E., M.Si. dan Herni Justiana Astuti, SE., M.Si.
Uncontrolled Keywords: Motivate, Perception, Consumer Attitude, Purchasing Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 21 Aug 2017 01:54
Last Modified: 21 Aug 2017 01:54
URI: http://repository.ump.ac.id/id/eprint/3440

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