ANALISIS STUDI KELAYAKAN PENDIRIAN USAHA BIRO WISATA DI PURWOKERTO (KAJIAN ASPEK PASAR DAN KEUANGAN)

TRIWIJATI, IPAH (2016) ANALISIS STUDI KELAYAKAN PENDIRIAN USAHA BIRO WISATA DI PURWOKERTO (KAJIAN ASPEK PASAR DAN KEUANGAN). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aims to find out the feasibility of feasibility in Purwokerto based on market and marketing, as well as financial aspect. However, there is another aspects in this study namely management and humans resources aspects. The object in this study was competitor companies in tourism agents listed in Youth and Culture Department (DISPORABUDPAR) which had been established for more than 5 years. The analysis of market and marketing aspects consistof market potential, competitors analysis, marketing strategies (market segment, targeting, positioning and SWOT analysis) and market share while the methonds of financial market are Payback Period, Net Present Value, Internal Rate of Return and Profitability Index. The finding show that the business of tourism agents in Purwokerto in feasible to be established based on market and marketing, as well as financial aspect.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Akhmad Darmawan, SE., M.Si.
Uncontrolled Keywords: Tourism Travel Agents, Market and Markeung Aspects, and Fiancial Market
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 07 Aug 2017 01:45
Last Modified: 07 Aug 2017 01:45
URI: http://repository.ump.ac.id/id/eprint/3171

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