ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP PROSES KEPUTUSAN MENGGUNAKAN PONSEL DOUBLE SIM CARD DUAL ON PADA SISWA SMA DI PURWOKERTO

RAHAYU, FATIMAH KENTI (2012) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP PROSES KEPUTUSAN MENGGUNAKAN PONSEL DOUBLE SIM CARD DUAL ON PADA SISWA SMA DI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this research is to analysis the influence of variable product, price, distribution access, promotion, cultural factor, social factor, personal factor and psychologys factor toward decision process of using handphone double SIM card dual on at students high school in Purwokerto. But, at variable price and cultural factor the result is not reliabel and not suitable for analyzed. The sampling technique using purposive sampling techniques in research consisted of 105 respondents. Testing hypotheses using multiple regression analysis. Based on the results of multiple regression analysis, the results indicate that simultaneously variable product, distribution access, promotion, social factor, personal factor and psychologys factor have positive and significant effect toward decision process of using handphone double SIM card dual on. This results are shown based on the results of the F test with F value 35.433 and 40.320 and F table at 95% significance level of 2.30. Based on the results of the t test, the results research also indicate that variable distribution access, promotion, personal factor and psychologys factor have positive and significant effect toward decision process of using handphone double SIM card dual on. While variable product and social factor just have positive but not significant effect toward decision process of using handphone double SIM card dual on. Suggestion: for producer and seller handphone double SIM card dual on prepare distribution access which near crowded center and improve promotion by clear advertisement, interesting and easy understanding so that consumer more interest for using handphone double SIM card dual on.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Herni Justiana A, S.E, M.Si. dan Hengky Widhiandono, S.E, M.Si.
Uncontrolled Keywords: marketing mix, consumer behaviour and purchasing decision process
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 31 Jul 2017 03:57
Last Modified: 31 Jul 2017 03:57
URI: http://repository.ump.ac.id/id/eprint/3001

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