ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN UNTUK BERBELANJA PADA ABC SWALAYAN PURBALINGGA

MUNTOHA, ALIF (2015) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN UNTUK BERBELANJA PADA ABC SWALAYAN PURBALINGGA. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aimed to reveal the variable of location, the completeness of products, products’ price, service, promotion toward buyers’ intereset to buy in ABC Supemarket. With multiple linier regressions, it is revealed that variable location, completeness of products, product’s price, service, promotion influence the buyer’s interest to buy in ABC Supermarket. It is proved from the F-test which is acquired F-score is 23,915 while F-table 2,345. The result of t-test showed t-table is 1,994 while the calculation done showed t-score variable location (tX1) is 6,556, t-score variable completeness (tX2) is 0,176, t-score price variable is 4,898, t- score service variable (tX4) is 2,138 and t-score variable promotion (tX5) is 3,028.Based on this F- test, it can be consulded that all variable influence the buyers’ interest in buying.While t-test of variable location, price, servise and promotion partially influence the buyers’ interest and one variable which is not influencing is completeness variable. Based on the elasticity-calculation, it is know that the variable whice mist influencing is location variable with highest elasticity that is 0,442.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dra. Tri septin MR, M.Si. dan M. Agung Miftakhudin, S.E., M.Si.
Uncontrolled Keywords: location,competeness, price, service, promotion
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 25 Jul 2017 02:24
Last Modified: 25 Jul 2017 02:24
URI: http://repository.ump.ac.id/id/eprint/2914

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