PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT PEMBELIANKRIPIK TEMPE SAWANGAN NO 1 DI PURWOKERTO

NUGROHO, WIDI ARDHIYAN (2014) PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT PEMBELIANKRIPIK TEMPE SAWANGAN NO 1 DI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research was entitled “the effects of Product Quality, Price, and Promotion toward the purchasing interest of Kripik Tempe Sawangan No 1 in Purwokerto”. This research aimed to analyze the effects of product quality, price, and promotion toward the purchasing interest of Kripik Tempe. In this research, the data collection was done by questionnaires given to 100 respondents of KripikSawangan No 1 in Purwokerto through accidental sampling method to know the respondens response towards each variable. The technique of data analysis used double linear regression analysis that was used to prove the research hypothesis. The data that fulfilled the validity, reliability, classical assumption tests was analyzed to produce the equation of double linear regression. This research results could be concluded that product quality, price, and promotion gave positive effects towards purchasing interest of Kripik Tempe. The test of hypothesis used t-test and showed that product quality, price, and promotion as analyzed variables were significantly proven affected the variable of purchasing interest.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah, SE., M.Si
Uncontrolled Keywords: product quality, price, promotion, and purchasing interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Danarto Kh
Date Deposited: 15 Jul 2017 02:27
Last Modified: 15 Jul 2017 02:27
URI: http://repository.ump.ac.id/id/eprint/2737

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