ANALISIS MAKNA PADA SLOGAN STASIUN TELEVISI NASIONAL DI INDONESIA

AJI, SISWOKO (2015) ANALISIS MAKNA PADA SLOGAN STASIUN TELEVISI NASIONAL DI INDONESIA. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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SISWOKO AJI COVER.pdf

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SISWOKO AJI BAB I.pdf

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SISWOKO AJI BAB II.pdf

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Abstract

The research entitled Analysis of Meaning on the Slogan of National Television Station in Indonesia is aimed to describe (1) types of meaning on the slogan of national television station in Indonesia, and (2) factors affecting the meaning shift on the slogan of national television station in Indonesia. This is a qualitative descriptive study employing the data of slogans used in 10 national televisions in Indonesia. The slogan include all slogans used from the first broadcast to the ones used in 2014. The data sources are the television stations and also their corresponding websites containing the slogans. The stations are ANTV, GLOBAL TV, INDOSIAR, METROTV, MNCTV, RCTI, SCTV, TRANS TV, TRANS7, and TVONE. The stages of the study are data collection, data analysis, and a display of the findings. Based on the analysis and discussion, it can be concluded that (1) the meanings in the slogans used by the stations are: associative, denotative, extensive, emotive, and figurative meanings, (2) the factors affecting the meaning shift on the slogans are the development of science and technology, the change of society and culture, association, the need of new vocabulary, and the influence of foreign language.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Dra. Hj. Tutut Tugiati, M.Hum. dan Drs. Kuntoro, M. Hum.
Uncontrolled Keywords: analysis of meaning, slogan, national television station
Subjects: L Education > L Education (General)
Depositing User: Nur Hardiansyah
Date Deposited: 12 Jul 2017 01:45
Last Modified: 12 Jul 2017 01:45
URI: http://repository.ump.ac.id/id/eprint/2582

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