PENGARUH GAYA HIDUP, KONFORMITAS, KONSEP DIRI, DAN LITERASI EKONOMI TERHADAP PERILAKU KONSUMTIF (Studi Pada Mahasiswa Fakultas Ekonomi di Purwokerto)

ARDANA, FAIQ ABDHI (2021) PENGARUH GAYA HIDUP, KONFORMITAS, KONSEP DIRI, DAN LITERASI EKONOMI TERHADAP PERILAKU KONSUMTIF (Studi Pada Mahasiswa Fakultas Ekonomi di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This purpose of this research was to examine the effect of partially and simultaneously independent variables life style, conformity, self concept, and economic literacy toward the dependent variable consumptive behaviour. The population in this research were 6368 students of the Faculty of Economics in Purwokerto. Purposive sampling is a used on this study as the sample selection. Based on the criteria, 115 respondents were chosen as a samples. The data analysis technique that used is in this research was instruments test, descriptive statistics, validity test , reliability test, classical assumption tests, multiple regression analysis, and hypothesis testing. The results showed that partially life style has a positive and significant effect on consumptive behaviour, conformity has a positive and significant effect on consumptive behaviour, self concept has a negative and significant effect, economic literacy has a positive and significant effect on consumptive behaviour. Life style, conformity, self concept, and economic literacy simultaneously influences the consumptive behaviour.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: life Style, Conformity, Self Concept, Economic Literacy, Consumptive behaviour
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Hardiansyah
Date Deposited: 28 Jul 2021 03:46
Last Modified: 28 Jul 2021 03:46
URI: http://repository.ump.ac.id/id/eprint/10336

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